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Notes on Outbound Systems

How StrataFlow Agency builds cold email, LinkedIn outbound, VSL, and SEO systems for coaches and service businesses, written for the people running them.

SEO and Keyword Strategy

How Pages Outside the Top 10 Get Cited in AI Overviews

Why pages outside Google's top 10 are increasingly the ones getting cited in AI Overviews, and what that means for a smaller site's SEO strategy.

Cold Email

Cold Email Deliverability: The Infrastructure That Decides If Outbound Gets Read

What actually determines whether cold email lands in the inbox or in spam, and how to fix it when deliverability drops.

LinkedIn Outbound

LinkedIn Outreach Strategy: Prospecting and Lead Generation Without Burning the Account

How to build a LinkedIn outreach strategy that gets replies without risking account restriction.

VSL

Video Sales Letters for High-Ticket Coaching Offers

What a video sales letter is, how long it should run, and how it fits into an outbound funnel for high-ticket coaching offers.

SEO and Keyword Strategy

SEO for Coaches: Why Keyword Clustering Beats Chasing Every Keyword

Why keyword clustering, not writing more content, is the highest-leverage SEO move for a coach's small site.